October 4, 2019 B H

Top 4 things needed in building construction websites in 2019

Almost every construction company has a website promoting and marketing their business. We specialize in building construction websites Some of the websites are brand new while some are older than Windows 95.   With all of the online competition, you need to make sure your website stands out from the crowd. I want to present 4 key items that your construction company website must have in order to stand out from the crowd and to make it easier to win more construction contracts. The primary purpose of your website is to show prospective clients that your construction company is credible and able to handle any construction-related job. After viewing your website they should have my questions because it has been answered on the site.

Listing of Certifications and Endorsements.

The first thing I have found out that you must have on the site is a listing of the current certifications and endorsements your firm currently has on record. This is on the factors that determine if your company has credibility and aptitude in the industry. Certifications such as the American Institute of Constructors, Construction Manager Certification Institute and National MBE Certification just to name a few are important to show on your website. It’s also a good idea to display other certifications and endorsements.

Insurance Coverage: Are you Covered?

Another bit of information to display prominently on your site is to show information that your company has the proper insurance to cover construction jobs. This is especially important for Sub Contracting jobs.  Construction business insurance helps protect against huge payments lawsuits from injuries, property damage, and misunderstandings between parties. This information needs to be shown to anyone that is thinking about hiring your company for a job.  The client should not have to wonder if your company has insurance, it should be listed on the site.

Let’s show your track record!

The next thing your company should have is a history of jobs completed and/or a list of clients.  Nothing else says that we are a great company than actual proof of successful projects. Your site should at least have the names and pictures of past construction jobs. The best idea would be to develop a detailed case study of the best 10-20 past projects.  Here is an example of a great display of past projects: https://pinnaclecgr.com/student-housing/

Who is behind the curtain?

Lastly, your construction company website should include a section to display your Key Personnel Bios. In the construction business it’s important to know who you are working with, their history and it’s a simple way for your company to giving a human touch.  These pages are a valuable addition to any site where human contact is an important part of the industry.  Many construction companies feature their entire team while others just display the owners.  In any case, your construction company can use this page to let your management team shine so that your company can stand out from your competition.